- Engine Media confirm leadership in digital motorsport with exclusive signing
- All races to be shown live on YouTube – The-Race will be the only platform allowed to stream SUPER GT live, outside of Japan
- World’s Fastest Gamer mentor and Nissan ace Jann Mardenborough to bring exclusive behind-the-scenes access to The Race broadcasts
TOKYO, Japan (Friday, July 17, 2020) – Japan’s action-packed SUPER GT championship will be shown live on Engine Media’s ground-breaking “The Race” YouTube channel in 2020 – fans able to watch all eight rounds free of charge without a paywall.
Although racing has also just returned in 2020, The Race YouTube channel has clearly established itself as a market leader for online motorsports content. This year the channel has had more than 23 million views of videos, recording nearly 300 million impressions from the equivalent of 262 years of content watched (2.29 million hours).
Combined with the Engine Media’s sister brand WTF1 – the combined viewership for the both YouTube channels is more than 800,000 subscribers. The Race and WTF1 have a combined 526 million YouTube impressions in 2020 with more than 3.57 million hours of content watched – that is the equivalent of 407 years of motorsport action.
“Adding more spectacular live content like SUPER GT to The Race on YouTube has cemented the brand’s position as a market leader,” said Engine Media co-CEO, Darren Cox.
“With the launch of The Race this year, the YouTube channel has exploded with a 56 percent growth in subscribers attracted to the extensive range of quality content – Formula 1, IndyCar, MotorGP, Formula E, esports and more.
“And the best thing for fans – it is absolutely free. No paywall, no need to sign up – just click, watch and enjoy. We’ve clearly established market leadership in this space and plan on continuing to grow.”
The Race’s coverage of the SUPER GT championship will feature behind-the-scenes input for each round from Nissan GT500 driver, former Nissan GT Academy winner, and World’s Fastest Gamer winner, Jann Mardenborough.
“I’m thrilled that SUPER GT will be shown on The Race YouTube channel this year. Before each round I’m going to chat to The Race guys via zoom and give the fans a bit of an insight into our preparations.” Mardenborough said.
“Not only will all my family and friends back in the UK be able to watch, but the series has a vast global fan base, and everyone is going to be excited to be able to watch without any restrictions.
“It has been a long wait for the opening round of the championship. We were originally scheduled to be racing back in April, but the entire motorsports world has been on hold because of the COVID-19 pandemic.
“My teammate Mitsunori (Takaboshi), and I can’t wait to get started.”
Mardenborough joined inaugural World’s Fastest Gamer winner Rudy van Buren and ex-Formula 1, IndyCar and NASCAR winner Juan Pablo Montoya as a judge on Engine Media’s innovative “gamer to racer” program last year.
Renowned as one of the most competitive GT racing series in the world, the SUPER GT championship was previously a popular mainstay on the “LetsGoRacing” YouTube channel in previous years before the channel became one of the foundation outlets for The Race in February this year.
The two-tier championship features an intense manufacturer battle for the outright GT500 class between Toyota, Honda, and Nissan and an equally fierce tire war between Michelin, Bridgestone, Yokohama, and Dunlop.
The GT300 class features international GT3 cars from the likes of Mercedes-Benz, BMW, Aston Martin, Nissan, Honda, Porsche, Audi, Lexus and Lamborghini as well as locally created JAF-GT GT300 cars from Toyota, Subaru and Lotus.
The popular English commentary team of Sam Collins, Rob Barff, and Leigh O’Gorman will call the races which are available for all fans outside of Japan without a paywall, signups, or any restrictions.
“We’re thrilled to bring SUPER GT racing to the fans of The Race in 2020. Our live streams of esports events, including The Race All-Star Series powered by ROKiT Phones have been a huge hit this year, and we’re expecting our focus on SUPER GT will be another great attraction,” said Andrew van de Burgt, head of motorsport for The Race.
“The championship is undoubtedly one of the most spectacular and most competitive in the world. On any given weekend, you don’t know whether Toyota, Honda, or Nissan is going to shine, and this is one of the last remaining championships on the planet that still has a tire war.”
Launched in February this year, The Race and its content online at The-Race.com plus YouTube, Twitter, Instagram, and Facebook have quickly established a reputation for quality, in-depth insight into motorsport.
Along with WTF1, The Race is part of the Torque Esport group of companies which is currently further expanding to be part of the broader Engine Media Inc. group.
Torque confirmed in May that it had completed its acquisition of Frankly Inc. (TSX-V: TLK) (OTCQX: FRNKF) (“Frankly”), and WinView, Inc. (“WinView”) – to create Engine Media – the new brand at the forefront of esports, gaming, news streaming and sports gaming across multiple media platforms.
To date, the combined companies have clients comprised of more than 1,200 television, print, and radio brands including CNN, ESPN, Discovery / Eurosport, Fox, Vice, Newsweek, and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution, and platform.
SUPER GT 2020 CALENDAR
- Fuji International Speedway – July 18-19
- Fuji International Speedway – August 8–9
- Suzuka Circuit – August 22-23
- Twin Ring Motegi – September 12-13
- Fuji International Speedway – October 3-4
- Suzuka Circuit – October 24-25
- Twin Ring Motegi – November 7-8
- Fuji International Speedway – November 28-29
About Torque Esports
Torque is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies and providing online interactive technology platforms and monetization services. To date, Torque’s combined companies have clients comprising more than 1,200 television, print and radio brands including CNN, ESPN, Discovery / Eurosport, Fox, Vice, Newsweek and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology.
Torque Esports brands and businesses include UMG, Stream Hatchet, Eden Games, IDEAS + CARS, The-Race.com, WTF1, and Allinsports - for more information visit: www.enginemediainc.com; Frankly and its wholly-owned subsidiary Frankly Media LLC, which provides a complete suite of online content and monetization solutions - for more information visit: www.franklymedia.com; and WinView, Inc., a Silicon Valley-based company, a pioneer in mobile gaming and interactive second screen viewing and the owner of a portfolio of foundational patents in the field of interactive media - for more information visit: www.winview.tv.
For more information, visit www.enginemediainc.com
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